10 More Lessons I’ve Learned From Horse Blogging

Carrying on with the next 10 tips today.

As promised yesterday, here’s the rest from the original list.


10 more horse blogging tips for a reader friendly blog!

Dressage On A Dime A Horse For Elinor

Before we get in to it – remember to have fun with your blog! There’s really no true rules. As always, I’d love to hear what you have to say at the end! Share your own tips and pet peeves!

11. Consider the content in any picture before posting.

Readers will have a hard time seeing a quick image as something fleeting or temporary, or as something unusual.

If you choose to post pictures of your horse, let’s say lathered and with a rope halter rubbing off its outside eye on the lunge line, then yes, viewers will see this as a true representation of how your horses are normally handled.

Even if it was just one time. For 5 minutes.

Just that it was published on your blog draws a parallel, and sets a precedence.

Getting off track here… As you can tell below, I check every picture before posting to make sure everything is correct and in place. Right…

candid picture gone wrong

12. Ignore the statistics for now.

Hits of 2000 per month is insignificant, and won’t pull in any money. Just write anyway, have fun with it, and think of the reasons the blog started in the first place!

A way to document? An adventure? A chance to create a network of like-minded that could never happen in real life… Because we’re always too busy waiting for the farrier. Or run out of time cleaning tack, or fixing the broken hay net, again.

13. Spell check.

‘Nuff said. No grammar police, but a spell check is nice. I butcher sentences in my own special way and reverse the words to where the syntax is broken. More or less on purpose perhaps.

But a spell check is easy, and readers really do like it.

The easy part is pushing the square with ABC and a check mark, every time. Yes?

Benefits of hand Walking Young horses on trails

14. Imaging is king. (That’s not even a sentence, I’m lost.)

See 11 above – pictures mean a lot. Include a photo in every post.

We know content is king, but the eye is a cheat and an easy sell and will stay longer on a page with a picture.

Posts with no images get very little views. It’s simply how it works. You can read all sorts of marketing studies on this. Or just go with it – and break up those chunks of text.

Honorable mention:

Try really hard to use only your own images for at least 90% of all pictures on the blog. It makes a difference – the material should always feel as if it comes from you.

Hand walking green horse on trail

15. Page Backgrounds. Just. Don’t. Do it.

It should be illegal for themes with purple and pink paisley to even exist as an option.

No one does this any more. Right?!

16. Once-weekly posting may be enough.

Supposedly webcrawlers look for fresh content and it will help in search ratings if the website has been updated. If your site has new content, it will pop up higher/earlier in search engines. That’s all.

Excessive posting doesn’t really do anything. This blog is published more often, just because I like it… More posts doesn’t always equal more reader-worthy posts.

Cantering green horse

17. Answer comments on the blog. At some point.

I’m always incredibly grateful for reader comments. It’s fun, I love to interact, hear what others are doing and find out what they think about the post!

But there’s not law that says a writer has to be a slave to commenting right away. Many of us have an incredible long list of things that has to happen every day. (We’re horse people!) Taking time to write is huge.

Every one will understand if comments are unanswered for a couple of days. The less stress around anything with your writing, the more fun!

18. Quit it with the pop ups.

Unless it’s a cheesy self-help site. Or a scam. Or a virus. It feels a bit like click-bait…

Most of us are snake-fast with the “Back” button!

19. Focus on “Ease Of Use” for your readers.

The blog should be easy to read, access, and navigate! There are blogs where readers have to “click for more” to be able to read the entire post. Really? Come on! Many won’t click…

Don’t sacrifice ease of use just to get more page clicks and increased statistics on a page that doesn’t bring in any money in the first place. More “views” don’t make a difference in the larger scheme of things.

Readers will stay longer instead if the full post can be read upfront, and why not allow several, earlier, posts below it?

Maybe infinite scrolling of 5-10 posts? Sure, statistics will show more views if readers are forced to “click-through” to see each individual post.

But why??! I’d love to hear your feedback on this. Hit me!

cantering green horse and half halt

20. Reviews, and how they may, or may not generate more followers.

Write reviews because they’re fun and because you enjoy writing them. My posts with the largest statistics and the longest shelf life are all reviews. (Aside from a post with a tag Mount A Horse which keeps getting high hits, Germany every time. So wrong.)

The same goes for some shared posts and certain content found through Online Searches – they generate hits, but not necessarily new Followers.

Many come for the content, read, and move on. A view from Pinterest means just that – a view.

Just what everyone does when getting information, right? We don’t always take time to click-through past the article to find out who wrote it, what else is going on this site, and decide to Follow, Share, Like, Pin, or Forward it.

This doesn’t really change anything in the actual writing of the blog. Just more something to keep in mind – a blog can sit with lower followers and still have a huge reach.

Enjoyed the tips? Help your friends out, share your thoughts!

Dressage On A Dime A Horse For Elinor

A Special Guy, And A Reading Tip

Jaleo DA has been on the blog a bit before.

He’s one of four PRE stallions at the barn.  While the others are all imported, he’s a little extra special as he is home-bred.  As a 4-year old he has not been standing just yet.

black andalusian stallion

Image courtesy of Kathryn Randall

Thought he deserved to be seen at his best on this site, mobile shots weren’t cutting it!

black PRE stallion
Photo by Kathryn Randall

On to the reading tips, for those days you can’t get enough of horses and their people!

I rarely have time to leave comments on platforms other than my app, but there’s a few I like to check in on to read.

If you haven’t found them already they are worth a try this weekend!

Horse Blog Do’s & Don’ts Part 2

Here’s the next 10 blogging tips for a reader friendly blog!

Yesterday’s Part 1 was a huge hit!  As promised, today we’re doing tips #11 through 20.

Dressage On A Dime A Horse For Elinor

Before we get in to it – remember to have fun with your blog!  There’s really no true rules.  As always, I’d love to hear what you have to say at the end!  Share your own tips and pet peeves!

 

11.     Consider the content in any picture before posting.

Readers will have a hard time seeing a quick image as something fleeting or temporary, or as something unusual.

If you choose to post pictures of your horse, let’s say lathered and with a rope halter rubbing off its outside eye on the lunge line, then yes, viewers will see this as a true representation of how your horses are normally handled.

Even if it was just one time.  For 5 minutes.

Just that it was published on your blog draws a parallel, and sets a precedence.

Getting off track here…  As you can tell below, I check every picture before posting to make sure everything is correct and in place…

candid picture gone wrong

     12.    Ignore the statistics for now.

Hits of 2000 per month is insignificant, and won’t pull in any money.  Just write anyway, have fun with it, and think of the reasons the blog started in the first place!

A way to document?  An adventure?  A chance to create a network of like-minded that could never happen in real life…  Because we’re always too busy waiting for the farrier.  Or run out of time cleaning tack, or fixing the broken hay net, again.

 

     13.    Spell check.

‘Nuff said.  No grammar police, but a spell check is nice.  I butcher sentences in my own special way and reverse the words to where the syntax is broken.  More or less on purpose perhaps.

But a spell check is easy, and readers really do like it.

The easy part is pushing the square with ABC and a check mark, every time.  Yes?

Benefits of hand Walking Young horses on trails

     14.     Imaging is king.  (That’s not even a sentence, I’m lost.)

See 11 above – pictures mean a lot.  Include a photo in every post.

We know content is king, but the eye is a cheat and an easy sell and will stay longer on a page with a picture.

Posts with no images get very little views.  It’s simply how it works.  You can read all sorts of marketing studies on this.  Or just go with it – and break up those chunks of text.

Honorable mention:

Aim to use only your own images for at least 90% of all pictures on the blog.  It makes a difference – the material should always feel as if it comes from you.

Hand walking green horse on trail

     15.    Page Backgrounds.  Just.  Don’t.  Do it.

It should be illegal for themes with purple and pink paisley to even exist as an option.

No one does this any more.  Right?!

 

     16.     Once-weekly posting may be enough.

Supposedly webcrawlers look for fresh content and it will help in search ratings if the website has been updated.  If your site has new content, it will pop up higher/earlier in search engines.  That’s all.

Excessive posting doesn’t really do anything.  This blog is published more often, just because I like it…  More posts doesn’t always equal more reader-worthy posts.

Cantering green horse

     17.     Answer comments on the blog.  At some point.

I’m always incredibly grateful for reader comments.  It’s fun, I love to interact, hear what others are doing and find out what they think about the post!

But there’s not law that says a writer has to be a slave to commenting right away.  Many of us have an incredible long list of things that has to happen every day.  (We’re horse people!)  Taking time to write is huge.

Every one will understand if comments are unanswered for a couple of days.  The less stress around anything with your writing, the more fun!

 

     18.     Quit it with the pop ups.

Unless it’s a cheesy self-help site.  Or a scam.  Or a virus.  It feels a bit like click-bait…

Most of us are snake-fast with the “Back” button!

     19.     Focus on “Ease Of Use” for your readers.

The blog should be easy to read, access, and navigate!  There are blogs where readers have to “click for more” to be able to read the entire post.  Really?  Come on!  Many won’t click…

Don’t sacrifice ease of use just to get more page clicks and increased statistics on a page that doesn’t bring in any money in the first place.  More “views” don’t make a difference in the larger scheme of things.

Readers will stay longer instead if the full post can be read upfront, and why not allow several, earlier, posts below it?

Maybe infinite scrolling of 5-10 posts?  Sure, statistics will show more views if readers are forced to “click-through” to see each individual post.

But why??!  I’d love to hear your feedback on this.  Hit me!

cantering green horse and half halt

     20.    Reviews, and how they may, or may not generate more followers.

Write reviews because they’re fun and because you enjoy writing them.  My posts with the largest statistics and the longest shelf life are all reviews.  (Aside from a post with a tag Mount A Horse which keeps getting high hits, Germany every time.  So wrong.)

The same goes for some shared posts and certain content found through Online Searches – they generate hits, but not necessarily new Followers.

Many come for the content, read, and move on.  A view from Pinterest means just that – a view.

Just what everyone does when getting information, right?  We don’t always take time to click-through past the article to find out who wrote it, what else is going on this site, and decide to Follow, Share, Like, Pin, or Forward it.

This doesn’t really change anything in the actual writing of the blog.  Just more something to keep in mind – a blog can sit with lower followers and still have a huge reach.

"Elinor Yee"

Enjoyed the tips?  Chime in! 

Help your friends out and share your thoughts.  Of course I’m all ears for your ideas to help make this blog easier to read.

Dressage On A Dime A Horse For Elinor

How Many Years Have You Been Writing?

Starting in on year 4 with A Horse For Elinor.

How much Horsing can any one take, really?  A lot it seems, because ever since the beginning of 2014, the blog has gone strong.  How fun!

sour horse
Valiosa, ecstatic to be in the spotlight for over a year…

Countless ways available for social media overdose – my greatest appreciation  for your minutes spent here too!

Time to give back!

Next post:  A “How-To Horse-Blog” special , with Do’s and Don’ts.

Probably with some toes stepped on.  And maybe some punky attitude.  Like usual then.

It will be worth a read I promise!  (You know, since I’m a blog expert and all.)

how to write better blog posts
Of course “Expert-Everything”. Life is perfect, I feel great after every ride, my horse is always thrilled with her quality time.  See?!

Coming up Monday – the accumulated horse blog wisdom.  A Don’t Miss!